Titan Overview

Titan, a leading player in the luxury retail and accessories industry, holds a prestigious position in India's marketplace. Renowned for its wide range of products, Titan operates across various categories including exquisite watches, stylish belts, premium wallets, and elegant wall clocks.

Notably, Titan has successfully ventured into the international brand license division, securing the exclusive rights to distribute and market internationally acclaimed brands such as Tommy Hilfiger, Kenneth Cole, and Anne Klein within India.

This business division positions Titan as a prominent purveyor of luxury and sophistication, catering to the discerning tastes of its clientele. They have an exclusive team to own the marketing initiatives for Titan’s licensed brands.

Backstory

Titan team collaborates with WordsWork, an agency specializing in influencer campaigns, to execute their influencer marketing initiatives.

The Challenge

Identification of influencers with high-income audiences to promote Titan's luxury products. The usual manual outreach and data collection through the direct messaging method resulted in incomplete and opaque insights about influencers

Manual competitor analysis and influencer selection proved difficult and inaccurate. Moreover, the agency's inventory didn't meet the needs of Titan's campaigns.

The Solution

WordsWork recommended the use of the Qoruz platform to Titan to enhance the precision of influencer campaign decisions, especially in terms of brand-influencer fitment.

Influencer's Audience Insights: Qoruz provided valuable insights into the influencer's audience geography (citywide and statewide), age group, and follower growth chart, including a fake follower check. This data allowed the team to validate that shortlisted influencers primarily catered to high-income audiences.

Competitor Analysis: Qoruz's competitor and segment search features enabled WordsWork agency to gather influencer posts related to specific brands. The platform analyzed filtered profiles and identified potential influencers for Titan's campaign.

Outcome

By implementing Qoruz, Titan's licensed brand division achieved more precise influencer selection and improved the overall effectiveness of its influencer marketing campaigns.

Enhanced Campaign Efficiency

Data-Backed Decisions

Better Content Planning