About

PepsiCo is among the top companies in the world in the Food and Beverages category.

What was the situation before Qoruz?

Over the past few years PepsiCo has been facing heat due to certain factors like changing consumer taste preferences, competition from brands, economic and technological factors.

The Problem

It was quite the task to manually identify the best Tier 1 & 2 influencers, analyse their past data and predict the cost and outcome of their influencer marketing strategy.

PepsiCo did not have customized strategies for macro and micro influencers. The mismanagement of the influencer’s reactions and the lack of a fail-proof influencer strategy catering to markets resulted in misallocation of budgets and low ROI.

Features of Qoruz that helped PepsiCo:

Campaign Return On Investment

Qoruz’s search wizard offered a plethora of relevant search parameters for PepsiCo which made it easier for them to align with the right influencers based on their objectives. Through this influencer evaluation tool, the influencers were evaluated based on engagement, audience demographics, past brand associations and budget.

Creator Authority Score

Creator Authority Score is another feature that came in handy for PepsiCo. It is a percentile based scoring ranging from 1 to 10 and the score is distributed based on the influencers audience engagement at the various social media platforms. This score helped PepsiCo quantify the level of influence an influencer has on different platforms considering multiple parameters. Higher the score, higher the influence!

Detailed Audience Analytics

Qoruz helped in analyzing the previous content created by the influencers to make sure that they are the right influencers for PepsiCo.

Qoruz also analyzed the live data for PepsiCo, which made their decision making process easier and quicker.

How we can help you!

Real-time Campaign monitoring

Qoruz can help you analyze live data for quicker decision-making. Keep track of your campaign’s progress both in terms of published content, performance metrics, and exhausted budget.

Audience Analytics

With Qoruz you can learn more about your audience, gather valuable data on what content works with your audience and learn how to engage them.

Track content performance

Qoruz helps identify the performance of individual influencers and evaluate the quality of the content posted. You can optimize the content strategy by seeing what content works for your audience.