Influencers’ Audience Relevancy - Whenever a brand is talking to its audience, brands need to convey it in a way where the messaging resonates with its audience.  The SocialClout campaign team found it time-consuming to find influencer audience insights that match the brand ethos and messaging.

Geo-specific Targeting - Focusing on specific geographical regions could lead to incremental brand growth over time, compared to mass targeting, which could disrupt messaging and campaign outcomes. Granular campaigns facilitated regional customer acquisition. Adding new influencers specific to a city or state was hectic and the options was limited too.

Access to a Diverse Set of Influencers - Brands sought to collaborate with new influencers to access fresh audiences, but SocioClout lacked visibility into the entire influencer ecosystem.

Building Credibility - SocioClout strengthened client relationships by providing in-depth insights into influencers' audience demographics, including gender and age groups.

Hyper-Targeting - They efficiently identified influencers with audiences specific to particular cities or states, enhancing geo-specific revenue for clients.

Expanding Audience Reach - SocioClout expanded their clients' audience size by offering access to new influencers from a database of over 300,000 influencers.