Agency

OMS Digital exceeded expectations with a 600% increase in engagement for their client with Qoruz Business Suite

25%

Increase in estimated views

41k

Total campaign engagement

600%

Increase in Engagement Rate

100

Featured Influencers

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OMS Digital, a division of the Times group, is dedicated to providing comprehensive influencer-led digital solutions to their clients.

Industry

Agency

Solution

Influencer Search

Influencer Selection

Influencer Contact

Reporting

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About

OMS Digital, a division of the Times group, is dedicated to providing comprehensive influencer-led digital solutions to their clients. With a vision of delivering 360-degree solutions, OMS Digital offers a wide range of services, including client servicing, content creation, celebrity & influencer social media campaigns and digital endorsements.

The Challenge

OMS Digital were looking for ways to streamline their clients' influencer marketing processes to address issues like:

  • Longer turn-around time (TAT)
  • Insufficient influencer data for effective selection
  • Limited campaign reporting capabilities

Platform Quest

To tackle these problems, OMS Digital embarked on a search for an influencer marketing platform. They experimented with popular platforms, but unfortunately, none of them offered the precise solution they were seeking, resulting in issues like:

  • Limited KPIs
  • Inadequate influencer and audience insights
  • Lack of YouTube Analytics and Reel views
  • Lack of influencer contact

The Solution

After conducting thorough research, OMS Digital came across Qoruz Business Suite and decided to implement it. Qoruz Business Suite not only provided the solution they were initially seeking but also allowed them to tailor the platform to meet their s specific requirements efficiently.

With Qoruz Business Suite, OMS Digital elevated thier client pitch and optimized influencer management processes, achieving remarkable results with a team of just 21 individuals.

Filtering & Analytics

They leveraged Qoruz Business Suite’s analytics to dive deep into influencer insights enabling brands to select relevant influencers and reject those who didn't align with the requirements. Additionally, they capitalized on audience and influencer demographics to drive engagement and maximize their client’s impact.

Reporting

They used reporting feature extensively to track the campaign performance through multiple KPIs like reach, engagement and impressions. OMS Digital was also thrilled with Qoruz Business Suite’s latest updates, like reel view and Youtube analytics, and embraced the updates unavailable on the platforms they used earlier.

The Result

OMS Digital closed many deals and interacted with 5k-6k influencers through Qoruz Business Suite. The #RukkMatt campaign for Limca Sportz is one of the many campaigns OMS Digital executed last year. The campaign featured athletes like Neeraj Chopra, Mirabai Chanu, Geeta Phogat, and Priya Punia.

25%

Increase in estimated views

41k

Total campaign engagement

600%

Increase in Engagement Rate

100

Featured Influencers

Qoruz is the most effective influencer platform in terms of cost, effort, and convenience. Their multi-filter features to discover influencers and detailed influencer database helps us make informed decisions while suggesting plans and providing ROI to clients in detail.
A testimonial

Megha Punjabi,Marketing Manager, OMS Digital

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Qoruz is an influencer marketing and intelligence platform, that enables superior influencer discovery, quick and easy influencer outreach. This is the official site of DATRUX SYSTEMS PRIVATE LIMITED.

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