MSL Overview

MSL, a pioneering PR agency in India, specializes in influencer campaigns for diverse industries, particularly in the D2C beauty sector. Known for its innovative approach and extensive network, MSL has successfully executed numerous campaigns, earning acclaim and trust in the industry.

Key Highlights in Influencer Space:

22 accolades at the 2023 Campaign PR Awards, including Agency of the Year

Recognized for excellence in influencer marketing, with notable campaigns for Tourism Australia and Vaseline.

Backstory

MSL has been using Qoruz and Hypeauditor to leverage their influencer campaigns. To ensure influencer relevancy and data accuracy they onboarded both the tools to cater to the overflowing client briefs from brands.

The Challenge

While Hypeauditor excels in influencer profile analysis, it falls short in offering category-based influencer searches.

MSL had to rely on vendors for cost and contact data as Hypeauditor does not have those insights.

This led to increased costs and compromised accuracy and speed.

The Solution

So, MSL adopted Qoruz for comprehensive campaign planning.

How the Qoruz platform adds value to MSL’s influencer campaigns:

Pulls influencer list for any categories based on the client’s industry in minutes.

“Creator Authority Score” standard metric assists in performance-based shortlisting.

Identifies and segments the recent brand collabs for better campaign planning.

Enables Account Managers to negotiate and get the best cost by providing historical influencer cost and their contact details.

Outcome

The adoption of Qoruz for influencer campaigns enabled MSL to rapidly identify and engage with the right influencers, aligning perfectly with client briefs. This led to

Quicker campaign execution

Improved influencer negotiations

Efficient budget management

Conclusion

MSL's strategic use of Qoruz has revolutionized its influencer campaign process, offering speed, accuracy, and efficiency. This case study showcases the power of integrating complementary tools to enhance campaign effectiveness in the dynamic world of influencer marketing.