About

Marico Limited is one of India's leading consumer goods companies providing consumer products and services in the areas of health, beauty and wellness.

What was the situation before Qoruz?

Marico’s brand marketing and corporate communications team was working with multiple vendors for Influencer campaign deployments across several of their brands. Each of the influencer agencies employed different metrics to evaluate influencers across different platforms.

The Problem

Since Marico was working with multiple vendors who employed different metrics, there was a lack of uniform standards to gauge and predict ROI based on expenses.

The Brand team at Marico realized early-on that the future of influencer relationships will be steered at head via macro and micro influencers, however the numerous influencers in this segment of the Influencer pyramid, Budgeting Vs ROI prediction balance had become a worry.

Why you should use Qoruz:

Campaign Return On Investment

Qoruz provides a comparison table featuring approximate performance metrics and costs of the influencer for your campaign. You can optimize your ROIs and compare and choose influencers who fit your campaign criteria based on goals.

Audience Engagement Ratio

View audience engagement metrics such as views, comments, likes, and more alone with the daily engagement graph. Go deeper into audience insights with data on location, age group and gender and more. You can learn more about your audience, gather valuable data on what content works with your audience, explore new audiences and learn how to engage them.

Marketing Team Efficiency

Identify individual influencer performance, evaluate a post’s content quality, optimize content strategy by seeing what content works for your audience and track the ROI from influencers.