You plan to run influencer campaigns but don’t have the influencer’s contact details to discuss deliverables and costs. So, usually, you approach agencies to outsource your campaign.

When attempting influencer campaigns for the first time, It’s normal to outsource it to agencies rather than running the campaign all by yourself. Reason?

The agency takes care of the end-to-end campaign execution.

Here comes 2 main problems when dealing with an agency:

1. You will not get transparency in the influencer cost. This will lead to unjustifiable budget consumption by the agency for all influencers. So, you will end up spending more money on the influencers than their actual cost.
2. For another, if the agency liaisons on your behalf with the influencer, there is a higher chance of miscommunication between that agency and the influencers. It could be in terms of the deliverable quality, deadline, brand tonality etc. Also, if you want to reiterate the campaign brief after going live, you won’t be able to reach out to the influencers immediately as you don’t have the contact details of the influencer.