Success story
Discover how "Amazon" used Influencers to boost its #FoundItOnAmazon App page!
73
Influencers
2.19M+
Views
7.6M+
Reach
141
No. of Posts
Find out how "Amazon" leveraged Influencers to promote its #FoundItOnAmazon Page on the APP!
Industry
Fashion & Lifestyle
Solution
Influencer Search
Influencer Selection
Influencer Contact
Reporting
Amazon (Amazon.com) is the world's largest online retailer and a prominent cloud service provider. Amazon.com Inc. is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
Amazon aimed to promote their page on the APP! with the hashtag #FoundItOnAmazon by collaborating with various categories of influencers, including Mini Celebs, Mega Influencers, and Macro Influencers. The objective of this campaign was to make it easier for customers to locate and buy products on Amazon.
Considering their Brand values, Amazon leveraged Qoruz relations to meticulously select influencers who embodied their brand image. With the help of Qoruz, they activated 73 influencers.The outcome of this strategic approach was the development of exceptional content pieces that surpassed all expectations that helped them get a reach of 7.6M.