The Solution

Influencer Discovery

Qoruz’s Search tool allowed Khelpaly Rummy to customize their search parameters based on their campaign needs to find the right influencers. With influencers across categories on the platform, they were easily able to find and shortlist the right influencers for their campaigns.

Tracking campaign ROI

Qoruz’s real-time reporting feature helped Khelplay Rummy monitor the progress of their campaign & optimize it all from one place. The live data helped them understand how well influencers are performing, and the engagement they are receiving. The engagement metrics such as views, comments, likes, and more along with the daily engagement graph of their campaign helped them understand the overall performance of the campaign.

Identify Influencer Content Performance

The Qoruz platform helped them delve into specific influencer data or posts and review data. This helped Madison identify which individuals work best for which of their clients.

The Result

With Qoruz, Khelpaly Rummy was able to organise campaigns with an ROI of Rs.9 paise Cost per view which is much better than the industry average. Each of Qoruz’s features solved the problems they were facing with influencer marketing –discoverability, contacting, and moving ahead with the data-backed metric through campaign reporting.