What was the Solution applied?

Category Search

Right from searching for the influencers through the Search wizard and onboarding them, Qoruz has played an important role in fine-tuning and monitoring campaigns. Qoruz helped put forward really interesting influencer profiles and better calibrate budget resources. It enabled Momspresso to anticipate, monitor activities and measure ROI for each campaign.

Real-time campaign monitoring

Momspresso was quick to embrace the real-time campaign monitoring feature that Qoruz offers, this helped keep a close eye on the progress of their campaigns, both in terms of the performance and the budget. This fastened the decision-making process and optimized their content strategy.

Campaign Content Tracking

Momspresso always sought to put initiative first. They wanted to be able to track the content posted by each of their influencers on a per post level. It's crucial to have a proper understanding of the influencer’s audiences and the performance of their posts. That's where a platform like Qoruz becomes a precious asset. The content tracking feature of Qoruz helped Momspresso track the performance of all the influencer’s content on a per post level and review data such as comment sentiment, post likes, and average watch time. This benefitted Momspresso in identifying individual influencer’s performance and evaluating the post’s content quality.

Qoruz influencer marketing platform made it easier and less time-consuming for them to view audience engagement metrics such as views, comments, likes, and more along with the daily engagement graph with Qoruz.