Success story

Samsung launched Galaxy Z Flip4 in 8 cities in 2 days via 150+ influencers, all through barter!

150+

Influencers

3.8M

Engagement

8

Cities

800+

No. of posts

Samsung image
brand image

Learn how Samsung launched the Galaxy Z Flip4 and Z Fold4 in 8 cities within 2 days using 150+ influencers, All on Barter!

Industry

Smartphone

Solution

Influencer Search

Influencer Selection

Influencer Contact

Reporting

About

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, they are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

The Challenge

Samsung aimed to find lifestyle influencers who shared their brand value. With a goal of enlisting over 20 such influencers in each of 8 cities to promote the launch of their Galaxy Z Flip4 and Z Fold4 smartphones.

The Result

With the participation of more than 150 influencers in 8 cities over 2 days, Samsung was able to generate over 800 content pieces, all through a barter-based system with the help of Qoruz..

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Qoruz is an influencer marketing and intelligence platform, that enables superior influencer discovery, quick and easy influencer outreach.
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