Stives Case Study

Book a Demo

Success story

Discover how Qoruz helped St. Ives generate 1Million + views to promote natural products.

Creators

2.4M

Impressions

1.3M

Views

0.7

CPV

Discover how Qoruz helped St. Ives generate 1 million+ views to promote the brand's natural products through creators.

Industry

Beauty & Skincare

Solution

Influencer Search

Influencer Selection

Influencer Contact

Reporting

About

St. Ives is a brand of skin and body care products. It is owned by Unilever, a multinational personal care and household goods company. The brand is known for using 100% natural ingredients in their products like moisturizers, exfoliants, and extracts to bring the joy of nature.

The Challenge

St. Ives wanted to run an impactful influencer campaign to promote their 100% Natural products in the form of good-quality videos. This required Qoruz’s expertise in selecting and activating influencers in their niche, who would help St. Ives reach their desired audience.

The Result

The 21+ metrics-based influencer discovery of Qoruz across (nano, micro, macro & celebs) helped St. Ives find the right influencers for their campaigns.

With the help of Qoruz, St. Ives used a data-driven approach to rope in Influencers to create videos to send their brand message effectively to their target audience. All the influencers roped in via Qoruz helped them yield a CPV of 0.7 with 2.4M impressions.